LASER_TUG is a product from Cascade InnoTech, built for handheld laser welding. They needed a website that would show it off and speak to the people who would need it: welding and fabrication shops that use this welding method. I designed and built the site with an online store for direct sales, and gave it a bold, industrial look to match the product.
Selected Work
All Work.

David Russo
- Strategy
- Branding
- Web Design/Development
David Russo is an award-winning Hollywood composer, producer and songwriter, known for scoring the Gotham and Pennyworth series, among many other films and shows. He needed a website to act as his portfolio, and since he was starting without a logo, colours or a visual identity, I created those too. The site’s centrepiece is a fully custom library of his projects, where visitors can browse his work and listen to samples of the music.
Maison en Pierre
- Strategy
- Branding
- Web Design/Development
Maison en Pierre (Stone House) Real Estate is a boutique real estate service in Edmonton and Central Alberta, specializing in rural, urban and refined residential properties. They wanted a website that did everything a realtor’s site should, but that also stood out, and reflected the elevated experience they give buyers and sellers. I refined their existing logo and built out the rest of the brand around it: the colour palette, the writing voice and the photography. The site pairs French Provincial accents with a distinctive centred header, and has live property listings built in so visitors can browse homes right on the site.
Valentino Stone
- Strategy
- Branding
- Web Design/Development
- SEO
Valentino Stone is a Calgary wholesale distributor of luxury quartz and porcelain surfaces. They came to me for a logo, the rest of their branding, business cards and a website to showcase their products. The heart of the site is a filterable library where visitors can browse their full range of surfaces and learn more about each option.
Handheld Laser Institute
- Strategy
- eCommerce
- Web Design/Development
The Handheld Laser Institute was founded by Rex Alexandre, a former SpaceX and Blue Origin welder, to speed up the industry’s adoption of handheld laser welding through education, training and research. They needed a website that could sell courses and products, and give members access to private areas. I designed and built it to handle all of that in one place.
Bridgewater Healing
- Strategy
- Branding
- Web Design/Development
Bridgewater Healing supports people on their healing journey through therapy, public speaking and workshops, using Compassionate Inquiry, the approach developed by Dr. Gabor Maté. They came to me for a logo, the rest of their branding and a website that reflected the heart of what they offer.
Stone Ridge Mulching
- Strategy
- Copywriting
- Web Design/Development
Stone Ridge Mulching & Rentals, based in Parkland County, helps farmers, acreage owners, developers and property owners reclaim and improve their land, using efficient, environmentally responsible clearing methods. They needed a website that reflected their brand and services, so I wrote the copy and designed and built the site. In Jake’s words, I was “always available to answer the many questions” he had. “Definitely would recommend!”
Linger Design Studio
- Strategy
- Web Design/Development
Linger Design Studio is an Edmonton interior design company that creates unique, artistic spaces, and has since been recognized in Elle and Western Living, and by Black Designers of Canada. Amanda wanted a website that reflected her striking design style and her personality. My approach was mostly to get out of the way, with a photo-led site that lets her work do the talking.









