Field Notes
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StrategyFeaturedSeptember 23, 2026
I hired the cheaper roofer. Price wasn't why.
When my roof needed replacing, I shortlisted four roofers and hired the one that felt safest. His quote was also lower, but that's not what won him the job. Here's what did, and what it means for your business.
SEOSeptember 24, 2026
SEO basics every business owner should know.
SEO doesn't have to be a mystery. What it means for a local business, the mistakes I see most, the basics you can do yourself, and the one place you need to be careful.
StrategySeptember 24, 2026
Why your website needs strategy before design.
A website can look great and never bring in a single job. Here's what has to be decided before anyone picks a colour, and why the best sites pave the cow paths.